Specialized diploma in Marketing Management

Academic content of the course:

After completion of the course program, trainees will be able to master the following:

Develop a future [annual] marketing plan for the organization.

Gain customer trust, communication and understanding.

Implementing and delivering marketing offers that encourage customer attraction.

Gain and convince the customer and control it without the competition and create a longـterm relationship with the flow and not the goal of selling only.

Make a strong brand name and distinctive brand.

Understand the importance of research on the marketing plans of the company and know the share of the company from the market.

Understanding the factors influencing marketing such as need, desire and understanding supply and demand theory.

Attracting new customers continuously.

Understand and conclude the marketing plan of the competitors.

Speed of reaction to the responses of competitors through advertising.

Product penetration and entry into new markets.

Gain confidence and customer preference always.

Know the target group of the product so easy to deal with their needs.

Working in a cooperative and interrelated marketing team.

Offering marketing incentives without reducing the profit margins of the company.

Advertising the company’s products entire by using the advertising department of the company or by using an external advertising company that supports the product and promotes it through various means.

Using digital advertising on the internet and eـmail.