Communication with Media Sources and Public Audience

tish Academy for Training and Development provides this course for the following categories:

• Directors and owners of TV stations.
• Field Reporters.
• Chief Editorial staff of TV Stations.
• New perople wishing to launch their career in the Media Industry.
• TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
• Editorial staff and professionals in charge of processing newsletters.
• Staff in the Editorial Management.
• Students of Media Departments.
• Government spokespersons.

How will participants benefit from the course?

After completing the program, participants will be able to:

• Indentifying and mastering the basics of communication with sources and public audience.
• Explaining contradictory theories in communication and persuasion with 4 models of Public Relations and ethical implementation of Public Relations programs.
• Descripting the great advantages of the Media and its relation to the area of Public Relations.
• Identifying news topics and writing media material to be provided for reporters.
• Developing policies for media interviews and spokespersons.
• Monitoring and evaluating media coverage.
• Applying techniques to maintain trends and developments in social media and communication technology.
• Developing innovative public relations strategies using social media and social networking sites.
• Monitoring social media sites, social networks, and connecting with communities through effective response on their comments and feedback.