Development of PR and Media Personnel Performance

The British Academy for Training and Development presents this course for the following audience:

• Directors of various companies and enterprises.
• Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
• Employees working in the PR Sector.
• Officials in Diplomatic Sector.
• Directors and owners of TV stations.
• Directors of Editorial Departments of TV Stations.
• Businessmen wishing to develop their skills in managing TV stations.
• Students and graduates of Media Colleges in various Universities.
• Senior Managers TV Reporting Sections.
• TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
• Editorial staff and professionals in charge of processing newsletters.
• New staff wishing to launch their career in the Media Industry.
• Staff in the Editorial Management.
• Students of Media Departments.
• All staff dispatched to Field Works of TV Reporting.

Course Objectives:

After completing the program, trainees will be able to master the following topics:

• Descripting the great advantages of the Media and its relation to the area of Public Relations.
• Explaining contradictory theories in communication and persuasion with 4 models of Public Relations and ethical implementation of Public Relations programs.
• Identifying news topics and writing media material to be provided for reporters.
• Planning and implementing publicity activities in support of the mission and objectives of the organization.
• Developing policies for media interviews and spokespersons.
• Monitoring and evaluating media coverage.
• Applying techniques to maintain trends and developments in social media and communication technology.
• Developing innovative public relations strategies using social media and social networking sites.
• Creating better content for search engines, and create content for topics that are likely to drive wide search traffic.
• Monitoring social media sites, social networks, and connecting with communities through effective response on their comments and feedback.