Management of Tourism Media Campaigns

The British Academy for Training and Development presents this course for the following audience:

• Media, Press, Radio & TV Professionals and Broadcasters.
• Owners and Directors of Travel agencies.
• Directors of airlines and Maritime Navigation Establishments.
• Students of Media Colleges who have a tendency to work in the Tourism Sector.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Proper methods to launch Tourism Promotional Campaigns on the tourist attractions and local features of the country.
• Provide improvements in the strategic context of Tourism Products & Services through the Media.
• Creation and development of Attractive Tourism Image of the country, in order to increase the number of Tourist Groups.
• Showing the true compelling image of the local society of the country, and effective techniques to correct any possible misconceptions thereof.
• Defining the Long-Term or Short-Term Objectives for campaign implementation.
• The major role of the Media in Tourism Development.
• The role of Tourism Media in the overall economic advancement of the country.
• Methods of Tourism promotional campaigns of the major tourist attractions.
• Balancing between the areas of Tourism Media according to the local characteristics of the country.
• Methods to raise tourism efficiency and adaption to the requirements of the High Competitive International Market.
• Avoiding the negative effects of Adverse Tourism Media and methods to represent transparency in Media Promotion.