Course in Modern Trends in Marketing Theory and Practice

Who should attend? 

• Current and potential employees in business and marketing research.
• Researchers within companies, public services and non-governmental sectors.
• Managers using commercial and marketing research services.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand historical and current trends in marketing and the implications for planning and implementing business and marketing research.
• Understand the implications of post-marketing modernity and how to be precautions regarding new consumer thinking and behavior in commercial and marketing research.
• Understand and apply the implications of marketing relationships in business and marketing research.
• Understand the process of transition from a productive economy to a service economy, and apply the practical implications of a customer-centric organization in business and marketing research.
• Bridging the gap in the face of the academic employee and keeping pace with the implementation of the latest scientific findings in the field of daily business and marketing practice.