Introduction to business and marketing research

Definition of Business and Marketing Research

• Classification of Business and Marketing Research

• Stages of Business and Marketing Research:

  • Step 1: Defining the problem

  • Step 2: Developing an approach to the problem

  • Step 3: Designing the research

  • Step 4: Fieldwork and data collection

  • Step 5: Data preparation and analysis

  • Step 6: Report preparation and presentation

The Role of Business and Marketing Research in Strategic Decision-Making
Business and Marketing Research and Competition
Deciding to Conduct Business or Marketing Research
The Business and Marketing Research Industry
Selecting a Research Provider
Careers in Business and Marketing Research

Course Locations:
Courses are held in the following countries:
Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States of America.
Courses are offered at a time and place that suits your business needs and schedule.

Training Program Formats:

• Group training at academy centers

• Individual training

• Field and practical training based on a modern curriculum

• Theoretical training in dedicated academy classrooms

What Will Participants Receive?
After completing the course, participants will receive an accredited certificate from the British Academy for Training and Development for attending the specified training program.

Note:
We can deliver this course at a time and location that suits you.
This course is offered at a high standard for distinguished individuals. For more information, please contact the British Academy for Training and Development team.