Professional Diploma in Reputation Management

what is 'reputation'?
• reputation as a 'strategic asset'
• the importance of good governance
• the links between brand, reputation and quality of service
• how staff ownership of the vision and values of the organisation underpins reputation
• how reputation and brand can generate staff loyalty and effectiveness
auditing your organisation's reputation
• measuring reputation
• identifying what your reputation rests on
• reviewing stakeholder experience, public relations and internal sign up to the values and vision
creating a reputation strategy
• identifying key strategic issues relating to your organisation's reputation
• gaining clarity - what reputation do you want?
• the components of a reputation strategy, and how they link to your communications strategy
• the emerging importance of corporate social responsibility for your reputation and what this means for your organisation
putting it into practice
• inclusive communication
• multi-channel marketing - ensuring that your communications reinforce each other
• smart tips and techniques for building your reputation
monitoring your reputation on a regular basis
• using quantitative surveys
• using qualitative methods
protecting your reputation
• risk assessment
• crisis management strategy