Media and PR in Corporate Internal Communications

The British Academy for Training and Development presents this course for the following audience:

• Directors and owners of PR Departments and Media Production companies.
• Producers of TV News casting and entertainment shows.
• Editorial staff in TV Stations.
• TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
• Editorial staff and professionals in charge of processing newsletters.
• Staff in the Editorial Management.
• Students of Media Departments.

How will participants benefit from the course?

After completing the program, trainees would be able to:

• Understand and apply organizational theories and identify factors affecting personal communication in administrative situations.
• Implement most effective diagnostic tools such as Control over Communications in order to assess the integrity of communications within the organization.
• Develop a Communication Plan to maintain and strengthen the corporate reputation.
• Planning and managing Communication Change Strategy.
• Develop a framework to strengthen relationships with key internal stakeholders.
• Analyzing the legislative and regulatory role of governments and the pressure process.